Wednesday, 10 November 2010
Photos
After taking photos for the promotional package I looked at the shots I had and chose the ones that I liked best and that would be suitable for my CD cover and poster.
Initial Ideas for Promotional Music Poster
For my first initial idea I have gone against conventions and drawn the poster design landscape. The location of the photograph is on a beach therefore the colour scheme wil have to match the colours in the photo. The headings will be a contrast of blue and white which will be the colour scheme for this poster. The colours will create a summer feel to the album which will then make the poster bright and therefore appealing to an audience.
The main title of the poster is big and bright and takes up the middle left side of the photograph, where the picture has a farely bare background so it's easier to read. The name of the artist fits underneath the name of the album. So not to over power the name of the album the artists name is in a slightly smaller italic font, in a different contrasting colour to the name of the album. The release date is in a Times New Roman font, to stand out against the album and artist name. This heading is positioned along the bottom of the poster in a big text in order for the audience to read from far away as if the poster was on a billboard. The pug is also positioned at the bottom right hand corner of the poster next to the large release date. I like this design and I think it fits in well with the photograph.
The photo on the poster will be taken of the artist on the beach. As I am the artist I will need someone to take the photos for me so I will frame up the shot and then get someone to take it.
The pug on the bottom right corner is an advertisement for the poster and the album indicating what’s inside in album e.g. a special featured song, other tracks names. I think this layout is good as it’s big enough for the viewer to associate with if it were on a billboard.
I think this design gives a good indication of what the product is and what it is about. It’s designed to appeal to my market of young girls aged 12-19 I also think it represents the viewers interest well as the posters consists of everything needed to know about the release of the album. I do think however that the poster and the album will not appeal to people who like rock or gothic music as it’s clear that the cover doesn’t address that type of audience by the type of image and colour scheme.
For my second initial idea I have come up with the colour scheme of white and orange inspired from my analysis of Kerry Ellis’ album. I really like this colour scheme and I think that it creates a bold and bright feel to the front cover. As the image will be taken in a studio the background will be white and I think that this will contrast well with the orange text. I think these colours give a professional impression to the album. The image will be in black and white which I think will go well with the orange and white and make the cover look modern.
The title of the album will be in a bold text across the top of the front cover with the artist’s name at the bottom. The pug is positioned to the right side of the cover next to the close up shot of the artist. The artists name is in italic to contrast with the bold text. The release date of the album will go across the right side of the poster in a bold orange text to be eye catching to the viewer so they know when the album will be released. By having a bold text this makes the album cover look bolder, makes the title stand out and attracts the viewer.
On the front of the cover there is an image of the artist. The photo is a close up that will be taken in a photography studio with a white background. As said before, the picture will be in black and white to create a modern feel to the album. The image on the cover represents the artist and the music on the album so she will need to be dressed in glamourous (but not too loud) outfit so that the audience can gain some idea of what is on the album. The image of the artist will show her holding a pose facing sideways but looking at the camera. This will show that the artist is bold, by looking into the camera but a little bit shy as she is facing sideways. Her hair will be down and curly as I think that curly hair gives a softer look to the artist which will go better with the theme of the album cover. The artist’s makeup will also be softer and natural looking, with no harsh makeup e.g. dark eye shadow. This then will create a natural and soft look.
On the cover there is a pug which is a simple convention of a promotional poster. The pug shows the viewer what’s the album is about e.g. a hit single that has been included or a bouns track. I really like the size and the layout of this design. I think is bold and confident and would definitely stand out in a magazine or billboard.
I think the cover gives a good indication of what the artists music is about. It’s bold and modern which represents the music on the album and is a good message to send out to the audience as the album is aimed mostly towards young girls and they will be most likely to buy the album and like the artists music that is bold and modern than one that is gothic or rocky.
For my third initial idea the the poster will be landscape. The colour scheme for this promotional poster is blue and white. As the main image on the cover is to be taken on the beach I think the blue and white will contrast well with the blue from the sky and blue also from the sea. As the image is set on the beach I think this will create a summery feel to the poster. The blue and white of the text will be positioned across the sand on the beach so there won’t be objects in the background that could then clash with colours of the text.
The main title of the album is at the bottom of the poster just above and layered over the name of the artist. Both headings will be layered on top of a white banner positioned to the left of the album cover. The rest of the poster will be taken up by the main image. On the left side of the poster, in the top corner there is a pug to advertise the music and a release date across the top to advertise the album.
The main image on the front of the poster will be a picture of the artist sitting on the sand with her back to the camera, looking out to sea. It will be a medium shot image and will show a back profile of the artist. I think this image will give a calm and quiet impression of the album and the artists music which will suit the style of the music on the album which is slow/contemporary pop. The beach location also contributes to the impression that the album cover gives of the calm and quietness.
In this image the artist will be wearing casual but fashionable clothing to go with the setting of the beach and to appeal to the target audience.
The artists hair will be down and wavy which I think will go well with the scene and her clothing and her makeup will be natural to keep the constant calm feeling of the location. By carrying the theme through with the artist’s looks will keep consistency of the theme.
On the left side of the cover there is a pug to advertise to the audience what the album and music is about e.g. a hit single that has been included or a bonus track. I like the size and the layout of this design however I do think that there are too many bare spaces on the poster for this initial idea. I do like the calm theme that this cover represents yet I don’t think that it will stand out on a shelf so when developing I may need to re think the design and positioning of some of the positioning.
I think this cover definitely gives a good indication of what the artists music is about. I think the cover gives out a good message to the audience that it’s aimed at which is young girls and it is clear that the advertisement isn’t aimed towards people who like loud music e.g rock music.
Initial Ideas for CD Covers
For my first initial idea I have designed the album to have a colour scheme of black and white, along with the colours from the main image on the front. As the image will be taken in the woods, colours such as green and brown will also be included within the colour scheme. The image will create an autumn feel to the album. The text in black and white will hopefully create a modern feel to the album cover along with the autumn feel of the colours from the image.
The main title of the album name is big and bold and takes up the top half space of the cover. The name of the artist fits well underneath the name of the album. The name of the artist is in smaller, italic font that slightly overlaps the album name. The rest of the cover is taken up by the main image. The pug also fits in with the design in the bottom right corner of the cover. I like the way this design fits together and I would definitely like to develop this design further.
The image on the cover will be a picture taken of me as I’m the artist and it will be taken in the location of the woods. When taking the photos I wills get someone to help and I will try out different locations in the woods and see which photographs come out the best and fit best with this design. The image of the woods represents as said before an autumn feel to the cover so this could influence the name of the album.
The pug on the bottom right corner is an advertisement for the album indicating what’s inside e.g. a special featured song. I think this layout is good as it’s big enough for the viewer to associate with, and I think that this will stand out on a shelf.
I think this design gives a good indication of what the product is and what’s inside. It’s designed to appeal to my market of young girls aged 12-19 I also think it represents the viewers interest well as the cover consists of the image of the actually artist, which is what fans what to see when they are buying their favourite pop star’s album. I do think however that the album cover won’t appeal to people who like rock or gothic music as it’s clear that the cover doesn’t address that type of audience by the type of image and colour scheme.
For my second initial idea I have come up with the colour scheme of white and orange inspired from my analysis of Kerry Ellis’ album. I really like this colour scheme and I think that it creates a bold and bright feel to the front cover. As the image will be taken in a studio the background will be white and I think that this will contrast well with the orange text. I think these colours give a professional impression to the album. The image will be in black and white which I think will go well with the orange and white and make the cover look modern.
The title of the album will be in a bold text across the top of the front cover with the artist’s name at the bottom. The pug is positioned to the right side of the cover next to the close up shot of the artist. The artists name is in italic to contrast with the bold text. By having a bold text this makes the album cover look bolder, makes the title stand out and attracts the viewer.
On the front of the cover there is an image of the artist. The photo is a close up that will be taken in a photography studio with a white background. As said before, the picture will be in black and white to create a modern feel to the album. The image on the cover represents the artist and the music on the album so she will need to be dressed in glamourous (but not too loud) outfit so that the audience can gain some idea of what is on the album. The image of the artist will show her holding a pose facing sideways but looking at the camera. This will show that the artist is bold, by looking into the camera but a little bit shy as she is facing sideways. Her hair will be down and curly as I think that curly hair gives a softer look to the artist which will go better with the theme of the album cover. The artist’s makeup will also be softer and natural looking, with no harsh makeup e.g. dark eye shadow. This then will create a natural and soft look.
On the cover there is a pug which is a simple convention of a CD cover. The pug shows the viewer what’s inside the album e.g. a hit single that has been included or a bouns track. I really like the size and the layout of this design. I think is bold and confident and would definitely stand out on a shelf in a shop.
I think the cover gives a good indication of what’s inside it’s bold and modern which represents the music on the album and is a good message to send out to the audience as the album is aimed mostly towards young girls and they will be most likely to buy an album that is bold and modern than one that is gothic or rocky.
For my third initial idea the colour scheme for this album cover is blue and white. As the main image on the cover is to be taken on the beach I think the blue and white will contrast well with the blue from the sky and blue also from the sea. As the image is set on the beach I think this will create a summery feel to the cover. The blue and white of the text will be positioned across the sand on the beach so there won’t be a busy background that could then clash with colours of the text.
The main title of the album is at the bottom of the album cover just above and layered over the name of the artist. Both headings will be layered on top of a white banner positioned to the left of the album cover. The rest of the cover will be taken up by the main image. On the left side of the cover, in the top corner there is a pug to advertise contents of the album and to follow conventions of CD covers.
The main image on the front of the CD cover will be a picture of the artist sitting on a bench looking out to sea over the beach. It will be a long shot image and will show a back profile of the artist. I think this image will give a calm and quiet impression of the album which will suit the style of the music on the album which is slow/contemporary pop. The beach location also contributes to the impression that the album cover gives of the calm and quietness.
In this image the artist will be wearing casual but fashionable clothing to go with the setting of the beach and to appeal to the target audience.
The artists hair will be down and wavy which I think will go well with the scene and her clothing and her makeup will be natural to keep the constant calm feeling of the location. By carrying the theme through with the artist’s looks will keep consistency of the theme.
On the left side of the cover there is a pug (simple convention of a CD cover) to advertise to the audience what’s inside the album e.g. a hit single that has been included or a bonus track. I like the size and the layout of this design however I do think that there are too many bare spaces on the cover for this initial idea. I do like the calm theme that this cover represents yet I don’t think that it will stand out on a shelf so when developing I may need to re think the design and positioning of some of the covers conventions.
I think this cover definitely gives a good indication of what is inside it calm and a peaceful picture which I really like and I think it represents my music genre well. I think the cover gives out a good message to the audience that it’s aimed at which is young girls and it is clear that the album cover isn’t aimed towards people who like loud music e.g rock music.
Stages of Filming & Editing
Editing
Here are a few screen captures taken while editing my video on premiere pro. I have taken screen captures whilst editing to shoe how the shots match with the shots in my storyboard. Also shows how the miming shots had to match up with song.
This shot shows the piano scene, which was one of the opening shots on the initial storyboard. This shot matches up with piano intro at the beginning of the song. Different angles of this shot are also featured later on in the video.
This screen capture shows a close up of my face. This shot matches the shot in the storyboard of the artist in the car driving to the beach however originally the shot in the storyboard was a medium shot but as there was not a lot of space in the car to shoot a medium shot, it had to be a close up instead. I think that this is better as the sense of sadness and worry comes across more to the viewer.
This screen capture shows a long shot that I had to change from the storyboard slightly due to the location as the couple where originally sitting on a bench. This is edited in the video towards the end. As you can see from the two windows, I changed the colour of the clip when I edited it into the video. This is to show that when the girl is with her love, her life is bright and happy yet when he is not there the clips are dull and haven’t been edited.
This final screen capture shows the finalised video. This shot is one of the opening shots taken from my final storyboard. This is an establishing shot as it sets the scene of the video. It is also a panning shot as it pans across the horizon of the beach. When edited I had to slow this shot down by using a slow motion effect. I changed the percentage down to 80% so that the pace of the video matched with the theme and pace of the song.
Premiere Pro
When I first started to use premiere pro, I found it difficult to use has I had had no previous experience with the programme however once I had used it a couple of times with the help of my teachers I was able to quickly master the basics. I also learnt how to insert special effect onto certain clips and have been experimenting with fade effects and altering the colouring of some clips.
The picture above show the layout of premier pro. The two windows at the top of the layout show the footage that has been imported on the left and on the right show the clips that are being edited in the timeline. The song is place at the bottom of the timeline of clips.
The side toolbar on premiere pro shows all the uploaded footage and music that has been imported. This is useful as you can reuse footage just by dragging clips onto the timeline. There are also sound effects, video transitions and other video effects that can also be dragged on the timeline to makes clips more interesting.
Here are a few screen captures taken while editing my video on premiere pro. I have taken screen captures whilst editing to shoe how the shots match with the shots in my storyboard. Also shows how the miming shots had to match up with song.
This shot shows the piano scene, which was one of the opening shots on the initial storyboard. This shot matches up with piano intro at the beginning of the song. Different angles of this shot are also featured later on in the video.
This screen capture shows a close up of my face. This shot matches the shot in the storyboard of the artist in the car driving to the beach however originally the shot in the storyboard was a medium shot but as there was not a lot of space in the car to shoot a medium shot, it had to be a close up instead. I think that this is better as the sense of sadness and worry comes across more to the viewer.
This screen capture shows a long shot that I had to change from the storyboard slightly due to the location as the couple where originally sitting on a bench. This is edited in the video towards the end. As you can see from the two windows, I changed the colour of the clip when I edited it into the video. This is to show that when the girl is with her love, her life is bright and happy yet when he is not there the clips are dull and haven’t been edited.
This final screen capture shows the finalised video. This shot is one of the opening shots taken from my final storyboard. This is an establishing shot as it sets the scene of the video. It is also a panning shot as it pans across the horizon of the beach. When edited I had to slow this shot down by using a slow motion effect. I changed the percentage down to 80% so that the pace of the video matched with the theme and pace of the song.
Premiere Pro
When I first started to use premiere pro, I found it difficult to use has I had had no previous experience with the programme however once I had used it a couple of times with the help of my teachers I was able to quickly master the basics. I also learnt how to insert special effect onto certain clips and have been experimenting with fade effects and altering the colouring of some clips.
The picture above show the layout of premier pro. The two windows at the top of the layout show the footage that has been imported on the left and on the right show the clips that are being edited in the timeline. The song is place at the bottom of the timeline of clips.
The side toolbar on premiere pro shows all the uploaded footage and music that has been imported. This is useful as you can reuse footage just by dragging clips onto the timeline. There are also sound effects, video transitions and other video effects that can also be dragged on the timeline to makes clips more interesting.
Analysis of Music Magazines
By analysing music magazine covers, this will help me with inspiration for my album cover and promotional poster.
Q Magazine
For the front cover of Q magazine they have used mainly red, black, white and silver as a colour theme. These colours have a great impact on the cover as they create a theme of darkness, gothic and anger. I like the colours and I think that they contrast extremely well with each other. It also makes the text and the photograph bolder and stand out more.
The words printed on the magazine cover are big. This is an important feature as it needs to be eye catching to the viewer. By using bold lettering and Times New Roman font this draws the viewer in. The largest of the texts are down the sides of the cover and along the bottom which highlight the rest of the cover.
The singer and famous X factor judge, Cheryl Cole, is featured on the front of the cover. By having a high profile celebrity on the front of the magazines draws viewers in and attracts a large, younger, target audience of both boys and girls. by Having Cheryl Cole on the front of the magazine she is representing her own music and the style of music featured and represented by the magazine.
The way that Cheryl Cole has been styled represents almost a vampire style. She is wearing bright red lipstick and dark eyeliner to compliment her pale complexion. Her hair is wet which connects with the graphic rain effects on the front. This shows that the style of hair and makeup is important as it gives out a specific message at draws in certain target audiences.
The title and the strap line is Q the UK’s biggest music magazine' is situated on the left-side third of the magazine and has been layered on top of the photograph of Cheryl Cole. The cover lines are short and advertise the stories published in the magazine. They suggest that there are articles in the magazine about the named bands on the cover. The title, cover lines and photograph are closely packed together which gives the cover a urgent and crowded feel. They interest the reader as the magazine is about music and popular bands are feature inside. This interests the reader as they are most likely to listen to their music. At a glance you can identify the contents as there are six cover lines listed on the left-side third of the cover. The size and the layout are clear and easy to read. Some of the cover lines aren’t visible from a distance but the bigger cover lines are visible and the title of the magazine is easy to read. The magazine cover stands out on the shelf due to the choice of colour and theme that easily attracts the reader. The photograph on the cover also stands out as Cheryl Cole is modelling and is a big well known celebrity that people can relate to easily.
The language on the cover is short and snappy which grabs the reader’s attention and relates to the young target audience of the magazine. The language is also persuasive and draws the reader in making them want to read the articles inside the magazine.
Overall I think that the magazine gives a good indication of what it is about as the cover lines list popular bands. The cover is designed to appeal to an audience of age between 16 and 30. The cover represents the reader’s interests as Cheryl Cole is displayed on the front. She is a well known celebrity, especially with a younger audience. An older audience would not be interested in buying this magazine as they wouldn’t listen to the music feature in the magazine and they wouldn’t be inclined to buy it as the model used and the colour theme would not attract them. This shows that design is extremely important in order to attract the correct targeted audeince.
Clash Magazine
Clash
Q Magazine
For the front cover of Q magazine they have used mainly red, black, white and silver as a colour theme. These colours have a great impact on the cover as they create a theme of darkness, gothic and anger. I like the colours and I think that they contrast extremely well with each other. It also makes the text and the photograph bolder and stand out more.
The words printed on the magazine cover are big. This is an important feature as it needs to be eye catching to the viewer. By using bold lettering and Times New Roman font this draws the viewer in. The largest of the texts are down the sides of the cover and along the bottom which highlight the rest of the cover.
The singer and famous X factor judge, Cheryl Cole, is featured on the front of the cover. By having a high profile celebrity on the front of the magazines draws viewers in and attracts a large, younger, target audience of both boys and girls. by Having Cheryl Cole on the front of the magazine she is representing her own music and the style of music featured and represented by the magazine.
The way that Cheryl Cole has been styled represents almost a vampire style. She is wearing bright red lipstick and dark eyeliner to compliment her pale complexion. Her hair is wet which connects with the graphic rain effects on the front. This shows that the style of hair and makeup is important as it gives out a specific message at draws in certain target audiences.
The title and the strap line is Q the UK’s biggest music magazine' is situated on the left-side third of the magazine and has been layered on top of the photograph of Cheryl Cole. The cover lines are short and advertise the stories published in the magazine. They suggest that there are articles in the magazine about the named bands on the cover. The title, cover lines and photograph are closely packed together which gives the cover a urgent and crowded feel. They interest the reader as the magazine is about music and popular bands are feature inside. This interests the reader as they are most likely to listen to their music. At a glance you can identify the contents as there are six cover lines listed on the left-side third of the cover. The size and the layout are clear and easy to read. Some of the cover lines aren’t visible from a distance but the bigger cover lines are visible and the title of the magazine is easy to read. The magazine cover stands out on the shelf due to the choice of colour and theme that easily attracts the reader. The photograph on the cover also stands out as Cheryl Cole is modelling and is a big well known celebrity that people can relate to easily.
The language on the cover is short and snappy which grabs the reader’s attention and relates to the young target audience of the magazine. The language is also persuasive and draws the reader in making them want to read the articles inside the magazine.
Overall I think that the magazine gives a good indication of what it is about as the cover lines list popular bands. The cover is designed to appeal to an audience of age between 16 and 30. The cover represents the reader’s interests as Cheryl Cole is displayed on the front. She is a well known celebrity, especially with a younger audience. An older audience would not be interested in buying this magazine as they wouldn’t listen to the music feature in the magazine and they wouldn’t be inclined to buy it as the model used and the colour theme would not attract them. This shows that design is extremely important in order to attract the correct targeted audeince.
Clash Magazine
Clash
For Clash Magazine the colours used on the cover are mainly grey, yellow, white and black. These colours keep a light and almost a club theme to the magazine. The colours contrast well with each other and they make the text and the photograph stand out.
The words on the cover are large and eye catching as they use bold and modern fonts print in bright eye catching colours. The title and the cover lines are spaciously placed around the main photograph in the middle of the magazine. The slanted font on the word ‘weekend’ suggests a sense of speed and excitement.
The image on the main cover is the band Vampire Weekend which targets the young 16 – 30 audience. The younger end of the audience of people aged 16 – 20 are probably the people who aspire to be like the band of the cover, if they are interested in the bands music have been styled with a casual but smart style with a navy theme. They are dressed in shirts, ties and blazers which are accompanied with jeans and trainers. They have also been styled with a ‘bed hair’ look to their hair which matches their casual/smart dress but is still clearly visible to the reader or onlooker. There are also cover lines along the left-side third of the magazine, which are spread out and don’t give the cover a crowded feel. The cover lines suggest that there are articles about the bands that are named on the cover which interests the reader as they may have bought the magazine because of the cover lines. The plug on the left-side third identifies the contents of the magazine at a glance as does the short puff on the right-side third of the magazine. The size and the layout of the magazine is spacious and easy to read from a distance as if it were on a shelf. The colours, theme and the text make the magazine stand out on the shelf which catches the readers’ eye and makes them want to buy the magazine.
The language sharply addresses the reader as the text is short and snappy with words such as ‘bloodthirsty!’ It attracts the younger audience. The language is also persuasive with ad get features such as ‘download them free!’
Overall I think that the cover has it’s own effect on it’s targeted audience however I don’t think that it is as effective as Q Magazine as the theme and colours for Q have a bigger impact and is more effective. It also has a more well known celebrity on the cover which is another reason as to why is it more effective than Clash Magazine. The magazine gives a good impression of what’s inside as the people photographed on the cover have been styled well and look like a professional band that are representing music. It’s been designed to appeal to a younger audience aged 16 – 30 most likely men which is represented clearly by the photograph on the front and the type of music that the target audience listen to. An older audience would not be interested in buying this magazine as they would not be able to relate to the band on the front of the cover. An older audience wouldn’t by this magazine as they wouldn’t listen to the music feature inside and the colour theme would not attract them therefore they would not be inclined to buy the magazine.
Analysis of CD covers
Kelly Clarkson, Breakaway - Analysis 1
For Kelly Clarkson’s album cover the colour scheme is dark and gothic which fits in with the images also on the album and the music. The black, grey, white and dark gold colours have been used on the front and back of the cover. The name ‘Kelly Clarkson’ has been printed in white and then layered over a black banner with gothic graphics around it. The contrast of the black on white is a great feature as it makes the artist’s name stand out. Underneath the artist’s name, overlapping it slighty is the name of the album in black over a banner in the dark gold colour. This is also a good feature as the gold is lighter than the black so it makes the album name stand out also. On the back and front of the CD cover the colour scheme continues. The colours contrast well and the dark gothic theme created throughout, gives an impression on the audience that the music on the album is dark yet ‘rocky’ due to the lighter grey in the background on the front cover, and from the images used.
The design of the album cover is well put together however I think the layout could be improved. I think that the name of the artist and album could be bigger as it’s not very eye catching to the viewer. Instead it could be put at the bottom of the CD cover so it doesn’t overtake the main image of Kelly yet can still be seen. However I do think that the pug is in a good position on the cover. On the back of the album I think the layout is poor as the track names have been placed at the bottom of the back cover and printed in really small text so it’s hard for the viewer to read what it says. The font is bold and chunky which shows a modern side to the album; however the name of the album is in a thin italic which shows that the artists name is more important than the name of the album.
The image on the front of the album cover is a close-up of Kelly Clarkson as it’s her album and shows her from the neck up. On the back of the album cover there is an image of Kelly infront of a dirty grey backdrop in a black dress that contrasts with the colour and theme of the album. These images represent her target audience of young girls from teenagers to older women and as her audience; they look at these pictures and aspire to be like her. These images represent the style of Kelly Clarkson and the style of her music.
On the frront of the album the image of Kelly is only from the neck up. Her hair is a rocky, messy style and has dark eye shadow along with dark blusher and pale skintoned lips. In the image on the back of the cover Kelly is sitting against a wall with her knees up and is wearing a stunning black dress. She is still made up with the same make-up style as on the front of the album cover but her hair is half up, half down. The hair and make-up both contrast well with the glamourness of the dress. This styling creates a sexy rocker girl look for Kelly. It’s a great style and one that will attract her audience and others.
Overall I think the cover gives a good indication as to what the album is about including the music and Kelly herself. Due to the images but also to the name of the album and the track names, which give good indication. It is clear that the product is aimed towards a large target market of women and even possibly men. The album however is not addressed to children or to an older market and due to the album this can clearly been seen.
Kerry Ellis, Anthems - Analysis 2
For Kerry Ellis’ album the colour scheme is of orange and white throughout. I love this colour theme as it shows the album is modern sophisticated yet funky. On the front cover Kerry’s name has been printed with a special effect that fades the colour from brown to orange then back to brown. This is a great feature as it’s different and makes the name stand out in huge amounts. Above the top of the artists name is the name of the album but just a little bit smaller in white. This contrasts well with the orange and matches the colour of the background. On the back of the album the track names are small and have been printed in orange to contrast with the picture in which Kerry is wearing an orange and black sequined dress. On the back of the cover there is also some text in black which contrasts well and doesn’t look out of place as it matches with the dress. The background is just white which makes the track names and the dress stand out and creates a modern and classy effect.
I really like the design of this album cover. I think the close up of Kerry is a great shot and fits in well with the headings on the front. I also like the colour scheme as it goes well with the design. I think the design on the back cover has been designed well and follows the theme with the front cover. Bold font has been used on the front and back of the CD cover which is a great effect as it stands out more and creates the funky, modern effect. The images contrast well with the text too, as Kerry’s outfit compliments the colours of the text well.
Like Kelly Clarkson’s album the image on the front cover is a close up, but instead of facing sideways on like Kelly, Kerry is facing head on looking straight at the camera. This image puts across a positive message to the target audience as her pose shows that she is a strong and confident woman. The image on the back of the cover is also a positive message to the audience as she is laughing. The images used on the cover are extremely important as they put across a message to the target audience of young girls, who are influenced by these images. The images also represent the artist and the artist’s music so they must be a positive message to the audience.
The image on the front of the album is taken of Kerry from the chest, up. Her hair is down and wavy. She has subtle makeup on with a hint of dark eye shadow. On the back of the cover, the image is a full length shot of Kerry in the same dress. In this shot you can see more of her curly hair however less of her makeup as she is looking down. Both the hair and the makeup fit well with the theme of the album cover making Kerry look glamorous and sexy which will draw in her target audience as well as others.
I really like this cover and I think it gives a good indication as to what the music and the artist is all about. It is clear that the product is aimed towards a large target market of women and even possibly men. The album however is not addressed to children or to an older market and due to the album cover this can clearly been seen by viewers.
JLS - Analysis 3
For JLS’s album the colour scheme is black and white and as the band members have their own colour they have also interpreted that onto the cover. These colours create a classy, modern feel to the album cover. The bright colours contrast well with the black and white which makes them stand out. It also makes the title stand out as the colours underline the title. The plain colours have a good effect on the cover as it makes it stand out and look modern. It also goes well with the genre of music featured on the album. The colour scheme is also continued on the back cover.
On the album the name of the band has been printed big across the top of the cover to be eye catching and stand out. The heading ‘JLS’ is in bold, funky lettering and is a clear logo for an audience to associate with. This is the only text on the front of the cover which makes it even more eye catching. On the back of the album the track names are in a small chunky font, all in capital letters. This is a suitable font to use as it continues the theme.
An image of the all the band members is featured on the front of the cover to show who’s album it is. I really like this image as it is plain and simple and easy for the viewer to associate with and it is a clear message to the viewer as to what the album is about. The main image on the front, just like Kerry Ellis’ album, all the band members are facing to the front looking straight at the camera.
This image is important as it’s the only image on the whole album cover plus it puts a message across to the target audience of young girls, who are influenced by these images. The images also represent the artist and the artist’s music so they must be a positive message to the audience.
The image on the front of the album is taken of each band member, from the chest, up. They are all dressed in black to match the theme of the album cover, also gives the band members a sexy look. They are also wearing different styles of clothing, this is to show their individuality as a person.
I like this album cover and I think it gives a good indication as to what the music and the artist is all about. It is clear that the product is also aimed towards a large target market of women and even possibly men. The album however is not addressed to children or to an older market and due to the album cover this can clearly been seen by viewers.
For Kelly Clarkson’s album cover the colour scheme is dark and gothic which fits in with the images also on the album and the music. The black, grey, white and dark gold colours have been used on the front and back of the cover. The name ‘Kelly Clarkson’ has been printed in white and then layered over a black banner with gothic graphics around it. The contrast of the black on white is a great feature as it makes the artist’s name stand out. Underneath the artist’s name, overlapping it slighty is the name of the album in black over a banner in the dark gold colour. This is also a good feature as the gold is lighter than the black so it makes the album name stand out also. On the back and front of the CD cover the colour scheme continues. The colours contrast well and the dark gothic theme created throughout, gives an impression on the audience that the music on the album is dark yet ‘rocky’ due to the lighter grey in the background on the front cover, and from the images used.
The design of the album cover is well put together however I think the layout could be improved. I think that the name of the artist and album could be bigger as it’s not very eye catching to the viewer. Instead it could be put at the bottom of the CD cover so it doesn’t overtake the main image of Kelly yet can still be seen. However I do think that the pug is in a good position on the cover. On the back of the album I think the layout is poor as the track names have been placed at the bottom of the back cover and printed in really small text so it’s hard for the viewer to read what it says. The font is bold and chunky which shows a modern side to the album; however the name of the album is in a thin italic which shows that the artists name is more important than the name of the album.
The image on the front of the album cover is a close-up of Kelly Clarkson as it’s her album and shows her from the neck up. On the back of the album cover there is an image of Kelly infront of a dirty grey backdrop in a black dress that contrasts with the colour and theme of the album. These images represent her target audience of young girls from teenagers to older women and as her audience; they look at these pictures and aspire to be like her. These images represent the style of Kelly Clarkson and the style of her music.
On the frront of the album the image of Kelly is only from the neck up. Her hair is a rocky, messy style and has dark eye shadow along with dark blusher and pale skintoned lips. In the image on the back of the cover Kelly is sitting against a wall with her knees up and is wearing a stunning black dress. She is still made up with the same make-up style as on the front of the album cover but her hair is half up, half down. The hair and make-up both contrast well with the glamourness of the dress. This styling creates a sexy rocker girl look for Kelly. It’s a great style and one that will attract her audience and others.
Overall I think the cover gives a good indication as to what the album is about including the music and Kelly herself. Due to the images but also to the name of the album and the track names, which give good indication. It is clear that the product is aimed towards a large target market of women and even possibly men. The album however is not addressed to children or to an older market and due to the album this can clearly been seen.
Kerry Ellis, Anthems - Analysis 2
For Kerry Ellis’ album the colour scheme is of orange and white throughout. I love this colour theme as it shows the album is modern sophisticated yet funky. On the front cover Kerry’s name has been printed with a special effect that fades the colour from brown to orange then back to brown. This is a great feature as it’s different and makes the name stand out in huge amounts. Above the top of the artists name is the name of the album but just a little bit smaller in white. This contrasts well with the orange and matches the colour of the background. On the back of the album the track names are small and have been printed in orange to contrast with the picture in which Kerry is wearing an orange and black sequined dress. On the back of the cover there is also some text in black which contrasts well and doesn’t look out of place as it matches with the dress. The background is just white which makes the track names and the dress stand out and creates a modern and classy effect.
I really like the design of this album cover. I think the close up of Kerry is a great shot and fits in well with the headings on the front. I also like the colour scheme as it goes well with the design. I think the design on the back cover has been designed well and follows the theme with the front cover. Bold font has been used on the front and back of the CD cover which is a great effect as it stands out more and creates the funky, modern effect. The images contrast well with the text too, as Kerry’s outfit compliments the colours of the text well.
Like Kelly Clarkson’s album the image on the front cover is a close up, but instead of facing sideways on like Kelly, Kerry is facing head on looking straight at the camera. This image puts across a positive message to the target audience as her pose shows that she is a strong and confident woman. The image on the back of the cover is also a positive message to the audience as she is laughing. The images used on the cover are extremely important as they put across a message to the target audience of young girls, who are influenced by these images. The images also represent the artist and the artist’s music so they must be a positive message to the audience.
The image on the front of the album is taken of Kerry from the chest, up. Her hair is down and wavy. She has subtle makeup on with a hint of dark eye shadow. On the back of the cover, the image is a full length shot of Kerry in the same dress. In this shot you can see more of her curly hair however less of her makeup as she is looking down. Both the hair and the makeup fit well with the theme of the album cover making Kerry look glamorous and sexy which will draw in her target audience as well as others.
I really like this cover and I think it gives a good indication as to what the music and the artist is all about. It is clear that the product is aimed towards a large target market of women and even possibly men. The album however is not addressed to children or to an older market and due to the album cover this can clearly been seen by viewers.
JLS - Analysis 3
For JLS’s album the colour scheme is black and white and as the band members have their own colour they have also interpreted that onto the cover. These colours create a classy, modern feel to the album cover. The bright colours contrast well with the black and white which makes them stand out. It also makes the title stand out as the colours underline the title. The plain colours have a good effect on the cover as it makes it stand out and look modern. It also goes well with the genre of music featured on the album. The colour scheme is also continued on the back cover.
On the album the name of the band has been printed big across the top of the cover to be eye catching and stand out. The heading ‘JLS’ is in bold, funky lettering and is a clear logo for an audience to associate with. This is the only text on the front of the cover which makes it even more eye catching. On the back of the album the track names are in a small chunky font, all in capital letters. This is a suitable font to use as it continues the theme.
An image of the all the band members is featured on the front of the cover to show who’s album it is. I really like this image as it is plain and simple and easy for the viewer to associate with and it is a clear message to the viewer as to what the album is about. The main image on the front, just like Kerry Ellis’ album, all the band members are facing to the front looking straight at the camera.
This image is important as it’s the only image on the whole album cover plus it puts a message across to the target audience of young girls, who are influenced by these images. The images also represent the artist and the artist’s music so they must be a positive message to the audience.
The image on the front of the album is taken of each band member, from the chest, up. They are all dressed in black to match the theme of the album cover, also gives the band members a sexy look. They are also wearing different styles of clothing, this is to show their individuality as a person.
I like this album cover and I think it gives a good indication as to what the music and the artist is all about. It is clear that the product is also aimed towards a large target market of women and even possibly men. The album however is not addressed to children or to an older market and due to the album cover this can clearly been seen by viewers.
Sunday, 17 October 2010
Futher Analysis
Analysis of Sound
I have chosen 'When I look at you' by Miley Cyrus as the song to make my music video to. I came up with this song idea in my mind map and included it in with my storyboarding. I listened to the song a few times which then triggered an idea and gave me inspiration for a storyline. I have analysed music videos which are a similar musical genre to 'When I look at You' and researched into the target audience in which those videos were aimed towards. This has helped me to come up with the target market for my own music video. For the video to be effective, the main female lead will need to be able to sing in sync which the chosen song and for it to look good on camera.
Analysis of Characters
For the storyline of my music video there is a female and a male lead. The female lead is also the artist of the song. In the video the character has to show a range of emotions from being happy at the start of the video when she sees her love (who is actually a ghost) to sad at the end of the video when the twist is revealed and shows her crying at his grave. The female lead must also mime the song and know the song well for it to look good once editing.
The male lead has to show emotion of happiness as he is only featured when he is with the girl at the location of the beach. However the main story-line of the video is featured around this character.
For my music video I have decided to use a friend of mine (James) as the role of the male lead in the video and have decided to use myself as the role of the artist and the female lead. This way it will be easier to arrange days of filming, as I know when I am free and will only have to organise filming days with James for my filming schedule. When filming I will have my friend Harriet to assist me in taking the shots. To make sure they are the right shots for my video I will line up each shot with Harriet playing me, then I will swap places with her and she will film the shots.
Analysis of Mise-en-scene
Mise en scene is extremely important for my music video. Clothing especially, plays a big part in the storyline of the video and is representative of the target audience. For my video in particular this means that the people featured in it will need to wear casual but fashionable clothing and in parts of miming, where there is no storyline, glamorous clothing should be worn by the female lead to show the artist not as a character but as ‘herself’. The clothing also reflects the genre of music so it is important to make sure that the two compliment each other.
Costume for the male lead is especially important, as he must wear at least one piece of white clothing. This is to show a hidden meaning that the male lead is in fact a ghost, which is revealed in the twist at the end of the video.
The props that I plan to use in the video is a piano and a car. By using the piano it will show the female lead playing along with the music. This is an important prop as it shows a bit about the artist/character in that they are musical and that they have created the music themselves. The piano also goes with some of the lyrics in the song. This is something that will then appeal to the target audience who are fans of the artist. The car is also an important prop as it links the story together and explains how the female lead gets to the beach from her house.
For this music video the lighting is also important, as it is the key to setting the mood and an extra narrative. When shooting I will need natural light so I will need to film in the day time, mostly in the morning when it's brighter light. At the start of the video the lighting needs to be bright to symbolize when the two main characters are happy together. At the end of the video the lighting needs to be dark to reflect the twist as the male lead’s death is revealed as shows the female character mourning for him.
Camera Angles and Editing
For this video the angle on the camera is extremely important as certain angles create hidden messages for the viewer. For this music video I will use many long shots as we are shooting in nice locations and for the scenery to be scene long shots will need to be included. Close ups will also be important as by having close up the emotion of the actors will come across to the audience.
When editing the shots must be in time with the best of the music. The shots must also match with the lyrics of the song and the actor must be singing in sync with the song.
I have chosen 'When I look at you' by Miley Cyrus as the song to make my music video to. I came up with this song idea in my mind map and included it in with my storyboarding. I listened to the song a few times which then triggered an idea and gave me inspiration for a storyline. I have analysed music videos which are a similar musical genre to 'When I look at You' and researched into the target audience in which those videos were aimed towards. This has helped me to come up with the target market for my own music video. For the video to be effective, the main female lead will need to be able to sing in sync which the chosen song and for it to look good on camera.
Analysis of Characters
For the storyline of my music video there is a female and a male lead. The female lead is also the artist of the song. In the video the character has to show a range of emotions from being happy at the start of the video when she sees her love (who is actually a ghost) to sad at the end of the video when the twist is revealed and shows her crying at his grave. The female lead must also mime the song and know the song well for it to look good once editing.
The male lead has to show emotion of happiness as he is only featured when he is with the girl at the location of the beach. However the main story-line of the video is featured around this character.
For my music video I have decided to use a friend of mine (James) as the role of the male lead in the video and have decided to use myself as the role of the artist and the female lead. This way it will be easier to arrange days of filming, as I know when I am free and will only have to organise filming days with James for my filming schedule. When filming I will have my friend Harriet to assist me in taking the shots. To make sure they are the right shots for my video I will line up each shot with Harriet playing me, then I will swap places with her and she will film the shots.
Analysis of Mise-en-scene
Mise en scene is extremely important for my music video. Clothing especially, plays a big part in the storyline of the video and is representative of the target audience. For my video in particular this means that the people featured in it will need to wear casual but fashionable clothing and in parts of miming, where there is no storyline, glamorous clothing should be worn by the female lead to show the artist not as a character but as ‘herself’. The clothing also reflects the genre of music so it is important to make sure that the two compliment each other.
Costume for the male lead is especially important, as he must wear at least one piece of white clothing. This is to show a hidden meaning that the male lead is in fact a ghost, which is revealed in the twist at the end of the video.
The props that I plan to use in the video is a piano and a car. By using the piano it will show the female lead playing along with the music. This is an important prop as it shows a bit about the artist/character in that they are musical and that they have created the music themselves. The piano also goes with some of the lyrics in the song. This is something that will then appeal to the target audience who are fans of the artist. The car is also an important prop as it links the story together and explains how the female lead gets to the beach from her house.
For this music video the lighting is also important, as it is the key to setting the mood and an extra narrative. When shooting I will need natural light so I will need to film in the day time, mostly in the morning when it's brighter light. At the start of the video the lighting needs to be bright to symbolize when the two main characters are happy together. At the end of the video the lighting needs to be dark to reflect the twist as the male lead’s death is revealed as shows the female character mourning for him.
Camera Angles and Editing
For this video the angle on the camera is extremely important as certain angles create hidden messages for the viewer. For this music video I will use many long shots as we are shooting in nice locations and for the scenery to be scene long shots will need to be included. Close ups will also be important as by having close up the emotion of the actors will come across to the audience.
When editing the shots must be in time with the best of the music. The shots must also match with the lyrics of the song and the actor must be singing in sync with the song.
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