Analysis of Sound
I have chosen 'When I look at you' by Miley Cyrus as the song to make my music video to. I came up with this song idea in my mind map and included it in with my storyboarding. I listened to the song a few times which then triggered an idea and gave me inspiration for a storyline. I have analysed music videos which are a similar musical genre to 'When I look at You' and researched into the target audience in which those videos were aimed towards. This has helped me to come up with the target market for my own music video. For the video to be effective, the main female lead will need to be able to sing in sync which the chosen song and for it to look good on camera.
Analysis of Characters
For the storyline of my music video there is a female and a male lead. The female lead is also the artist of the song. In the video the character has to show a range of emotions from being happy at the start of the video when she sees her love (who is actually a ghost) to sad at the end of the video when the twist is revealed and shows her crying at his grave. The female lead must also mime the song and know the song well for it to look good once editing.
The male lead has to show emotion of happiness as he is only featured when he is with the girl at the location of the beach. However the main story-line of the video is featured around this character.
For my music video I have decided to use a friend of mine (James) as the role of the male lead in the video and have decided to use myself as the role of the artist and the female lead. This way it will be easier to arrange days of filming, as I know when I am free and will only have to organise filming days with James for my filming schedule. When filming I will have my friend Harriet to assist me in taking the shots. To make sure they are the right shots for my video I will line up each shot with Harriet playing me, then I will swap places with her and she will film the shots.
Analysis of Mise-en-scene
Mise en scene is extremely important for my music video. Clothing especially, plays a big part in the storyline of the video and is representative of the target audience. For my video in particular this means that the people featured in it will need to wear casual but fashionable clothing and in parts of miming, where there is no storyline, glamorous clothing should be worn by the female lead to show the artist not as a character but as ‘herself’. The clothing also reflects the genre of music so it is important to make sure that the two compliment each other.
Costume for the male lead is especially important, as he must wear at least one piece of white clothing. This is to show a hidden meaning that the male lead is in fact a ghost, which is revealed in the twist at the end of the video.
The props that I plan to use in the video is a piano and a car. By using the piano it will show the female lead playing along with the music. This is an important prop as it shows a bit about the artist/character in that they are musical and that they have created the music themselves. The piano also goes with some of the lyrics in the song. This is something that will then appeal to the target audience who are fans of the artist. The car is also an important prop as it links the story together and explains how the female lead gets to the beach from her house.
For this music video the lighting is also important, as it is the key to setting the mood and an extra narrative. When shooting I will need natural light so I will need to film in the day time, mostly in the morning when it's brighter light. At the start of the video the lighting needs to be bright to symbolize when the two main characters are happy together. At the end of the video the lighting needs to be dark to reflect the twist as the male lead’s death is revealed as shows the female character mourning for him.
Camera Angles and Editing
For this video the angle on the camera is extremely important as certain angles create hidden messages for the viewer. For this music video I will use many long shots as we are shooting in nice locations and for the scenery to be scene long shots will need to be included. Close ups will also be important as by having close up the emotion of the actors will come across to the audience.
When editing the shots must be in time with the best of the music. The shots must also match with the lyrics of the song and the actor must be singing in sync with the song.
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