Target Audience

The target audience for my music video is people, who like the artist Miley Cyrus (also known as major Disney character Hannah Montana) and like to listen to slow pop songs. Young people especially girls aged 12- 19 should be interested in our music video as the song is a love song sung by Miley Cyrus, along with the video which is a sad love story. Because of the artist, song and the storyline of the music video, it would be more successful if it was aimed towards younger girls.
To make my music video different and to stand out, I have come up with a different number of ideas that will draw in my selected target audience and will make them want to watch the video. For my music video I decided that it would need a story line and that the storyline itself has to be dramatic. I came to this conclusion by looking at my research (as you can see from my grids of nine) that I looked at other young female artists (e.g. Taylor Swift, Kelly Clarkson) who use dramatic storylines for most of their music videos.
I must also use ideas in my video that the viewer can relate to. For example we came up with the idea of a couple in love to be featured in the music video. Young girls can relate to this along with things such as costume. If we were to dress the main female character up in clothing that represented a gothic song and a gothic music video the audience would not be able to relate and would not match the theme of the song and the video. However if the main female was costumed in beautiful glamorous dresses or casual yet fashionable clothing this is something the viewer can relate to.
I must also within my video we make sure that the camera angles and Mise-en-scene fit well with my chosen song and creates a mood that matches the song and storyline. Without this, it will not appeal to my chosen target audience and my music video will have no effect on the viewer and will therefore be unsuccessful.
After the video has been edited I will create a survey for people who fit in with my chosen target audience, to take part in. By having my target audience take a survey, I will be able to see if the video appeals to them and is something they were impressed by. I will also create a focus group of people who fit my target audience. By doing this the focus group can watch the video and then give me any feedback or suggestions to improve the video even more before finalising it. This way I can improve my video even more and make it more appealing to my chosen target audience.